Social Media Crawling & Scraping services for Brand Monitoring

Crawling social media sites for extracting information is a fairly new concept – mainly due to the fact that most of the social media networking sites have cropped up in the last decade or so. But it’s equally (if not more) important to grab this ever-expanding User-Generated-Content (UGC) as this is the data that companies are interested in the most – such as product/service reviews, feedback, complaints, brand monitoring, brand analysis, competitor analysis, overall sentiment towards the brand, and so on.

Scraping social networking sites such as Twitter, Linkedin, Google Plus, Instagram etc. is not an easy task for in-house data acquisition departments of most companies as these sites have complex structures and also restrict the amount and frequency of the data that they let out to crawlers. This kind of a task is best left to an expert, such as PromptCloud’s Social Media Data Acquisition Service – which can take care of your end-to-end requirements and provide you with the desired data in a minimal turnaround time. Most of the popular social networking sites such as Twitter and Facebook let crawlers extract data only through their own API (Application Programming Interface), so as to control the amount of information about their users and their activities.

PromptCloud respects all these restrictions with respect to access to content and frequency of hitting their servers to make sure that user information is not compromised and their experience with the site is unhindered.

Social Media Scraping Experts

At PromptCloud, we have developed an expertise in crawling and scraping social media data in real-time. Such data can be from diverse sources such as – Twitter, Linkedin groups, blogs, news, reviews etc. Popular usage of this data is in brand monitoring, trend watching, sentiment/competitor analysis & customer service, among others.

Our low-latency component can extract data on the basis of specific keywords, categories, geographies, or a combination of these. We can also take care of complexities such as multiple languages as well as tweets and profiles of specific users (based on keywords or geographies). Sample XML data can be accessed through this link – demo.promptcloud.com.

Structured data is delivered via a single REST-based API and every time new content is published, the feed gets updated automatically. We also provide data in any other preferred formats (XML, CSV, XLS etc.).

If you have a social media data acquisition problem that you want to get solved, please do get in touch with us.

Source: https://www.promptcloud.com/social-media-networking-sites-crawling-service/

What are the ethics of web scraping?

Someone recently asked: "Is web scraping an ethical concept?" I believe that web scraping is absolutely an ethical concept. Web scraping (or screen scraping) is a mechanism to have a computer read a website. There is absolutely no technical difference between an automated computer viewing a website and a human-driven computer viewing a website. Furthermore, if done correctly, scraping can provide many benefits to all involved.

There are a bunch of great uses for web scraping. First, services like Instapaper, which allow saving content for reading on the go, use screen scraping to save a copy of the website to your phone. Second, services like Mint.com, an app which tells you where and how you are spending your money, uses screen scraping to access your bank's website (all with your permission). This is useful because banks do not provide many ways for programmers to access your financial data, even if you want them to. By getting access to your data, programmers can provide really interesting visualizations and insight into your spending habits, which can help you save money.

That said, web scraping can veer into unethical territory. This can take the form of reading websites much quicker than a human could, which can cause difficulty for the servers to handle it. This can cause degraded performance in the website. Malicious hackers use this tactic in what’s known as a "Denial of Service" attack.

Another aspect of unethical web scraping comes in what you do with that data. Some people will scrape the contents of a website and post it as their own, in effect stealing this content. This is a big no-no for the same reasons that taking someone else's book and putting your name on it is a bad idea. Intellectual property, copyright and trademark laws still apply on the internet and your legal recourse is much the same. People engaging in web scraping should make every effort to comply with the stated terms of service for a website. Even when in compliance with those terms, you should take special care in ensuring your activity doesn't affect other users of a website.

One of the downsides to screen scraping is it can be a brittle process. Minor changes to the backing website can often leave a scraper completely broken. Herein lies the mechanism for prevention: making changes to the structure of the code of your website can wreak havoc on a screen scraper's ability to extract information. Periodically making changes that are invisible to the user but affect the content of the code being returned is the most effective mechanism to thwart screen scrapers. That said, this is only a set-back. Authors of screen scrapers can always update them and, as there is no technical difference between a computer-backed browser and a human-backed browser, there's no way to 100% prevent access.

Going forward, I expect screen scraping to increase. One of the main reasons for screen scraping is that the underlying website doesn't have a way for programmers to get access to the data they want. As the number of programmers (and the need for programmers) increases over time, so too will the need for data sources. It is unreasonable to expect every company to dedicate the resources to build a programmer-friendly access point. Screen scraping puts the onus of data extraction on the programmer, not the company with the data, which can work out well for all involved.

Source: https://quickleft.com/blog/is-web-scraping-ethical/

Rvest: Easy Web Scraping With R

rvest is new package that makes it easy to scrape (or harvest) data from html web pages, inspired by libraries like beautiful soup. It is designed to work with magrittr so that you can express complex operations as elegant pipelines composed of simple, easily understood pieces. Install it with:

install.packages("rvest")

rvest in action

To see rvest in action, imagine we’d like to scrape some information about The Lego Movie from IMDB. We start by downloading and parsing the file with html():

library(rvest)

lego_movie <- html("http://www.imdb.com/title/tt1490017/")

To extract the rating, we start with selectorgadget to figure out which css selector matches the data we want: strong span. (If you haven’t heard of selectorgadget, make sure to read vignette("selectorgadget") – it’s the easiest way to determine which selector extracts the data that you’re interested in.) We use html_node() to find the first node that matches that selector, extract its contents with html_text(), and convert it to numeric with as.numeric():

lego_movie %>%

  html_node("strong span") %>%

  html_text() %>%

  as.numeric()

#> [1] 7.9

We use a similar process to extract the cast, using html_nodes() to find all nodes that match the selector:

lego_movie %>%

  html_nodes("#titleCast .itemprop span") %>%

  html_text()

#>  [1] "Will Arnett"     "Elizabeth Banks" "Craig Berry"   

#>  [4] "Alison Brie"     "David Burrows"   "Anthony Daniels"

#>  [7] "Charlie Day"     "Amanda Farinos"  "Keith Ferguson"

#> [10] "Will Ferrell"    "Will Forte"      "Dave Franco"   

#> [13] "Morgan Freeman"  "Todd Hansen"     "Jonah Hill"

The titles and authors of recent message board postings are stored in a the third table on the page. We can use html_node() and [[ to find it, then coerce it to a data frame with html_table():

lego_movie %>%

  html_nodes("table") %>%

  .[[3]] %>%

  html_table()

#>                                              X 1            NA

#> 1 this movie is very very deep and philosophical   mrdoctor524

#> 2 This got an 8.0 and Wizard of Oz got an 8.1...  marr-justinm

#> 3                         Discouraging Building?       Laestig

#> 4                              LEGO - the plural      neil-476

#> 5                                 Academy Awards   browncoatjw

#> 6                    what was the funniest part? actionjacksin

Other important functions

•    If you prefer, you can use xpath selectors instead of css: html_nodes(doc, xpath = "//table//td")).

•    Extract the tag names with html_tag(), text with html_text(), a single attribute with html_attr() or all attributes with html_attrs().

•    Detect and repair text encoding problems with guess_encoding() and repair_encoding().

•    Navigate around a website as if you’re in a browser with html_session(), jump_to(), follow_link(), back(), and forward(). Extract, modify and submit forms with html_form(), set_values() and submit_form(). (This is still a work in progress, so I’d love your feedback.)

To see these functions in action, check out package demos with demo(package = "rvest").

Source: http://blog.rstudio.org/2014/11/24/rvest-easy-web-scraping-with-r/